WillowWood Global Medical Branding

The DD.NYC® team proudly spearheaded the rebranding of WillowWood, America’s oldest and largest prosthetics manufacturer with an unparalleled 117-year legacy. This transformative new identity redefines the brand, positioning it at the forefront of innovation while showcasing the technological superiority of its cutting-edge solutions.

DD.NYC® Scope of Work:

  • Brand Identity
  • Brand & Marketing Collateral
  • Trade Show Event Design
  • Website Design & Development

Live Website

The New Brand of WillowWood

In 2023, DD.NYC® redefined the legacy brand of Ohio WillowWood into WillowWood Global. Breaking every record on delivery and scope.

WillowWood Global Testimonial for DD.NYC®

"The DD.NYC® website and brand solution is solid + aesthetically AMAZING! Bringing the website up to par with our evolution as a company is another feather in our collective caps!"

5/5 Client Satisfaction Rating
— Otto Fernandez, Chief Commercial Officer, WillowWood Global

WillowWood Global Brand Reveal

To introduce the new and refined brand of WillowWood, DD.NYC® team designed a sophisticated, custom trade show booth, seamlessly blending sleek innovation with immersive brand storytelling to showcase their groundbreaking product lines.

Custom Trade Show Booth Design:

  • AOPA, USA – Sept, 2023
  • Hanger Live, USA – Feb, 2024
  • AAOP Academy, USA – March, 2024
  • OT World, Germany- May, 2024
  • AOPA, USA – Sept, 2024 (Custom Branded Staircase Update)

Unveiling at AAOP Academy 2024, where WillowWood set to redefine the future of prosthetics with a bold new brand developed by DD.NYC®. With innovation at its core and a legacy of empowering mobility, the revitalized WillowWood brand promises to captivate and inspire, showcasing groundbreaking advancements and a fresh, visionary identity that speaks to the next generation of prosthetic solutions.

DD.NYC® in collaboration with WillowWood Global — an exquisitely crafted, custom staircase designed exclusively for their trade show presence. This striking architectural element seamlessly integrates form and function, elevating the overall exhibit experience while embodying the precision and innovation that showcase WillowWood’s cutting-edge prosthetic solutions directly in the field. DD.NYC® helped design, create a custom 3D model, and source the fabricator for this unique project.

DD.NYC® Creative Services

Web Design

We create world-class websites using modern design practices. Mobile-first websites and web experiences are essential to the success of your web project. While maintaining bespoke originality, our team will focus on responsive design and optimize your website for any device and interface. Your new website will attract desirable target audiences, boost engagement, drive sales, and increase the brand value of your business.

Branding

Our branding team will excel at presenting your business in its best light. Whether you’re looking to attract a new set of eyes, rekindle an old client base, or simply refine your business’s identity - our creatives will formulate the optimal corporate identity, collateral designs, and brand guidelines unique to your company’s needs.

Graphic Design

Our innovative graphic design team will create the digital and print designs for your project. Having both startup and enterprise experience, our designers consider differing execution and audience demographics when designing a pixel-perfect graphic for each unique client challenge. Following an existing brand guideline or a specific reference in mind, our team will deliver a sleek, clean design within timeline and budget.

Packaging Design

Experienced with top-grade packaging design for a wide range of products from consumer goods to startup ideas. Your packaging design will exceed all expectations with fresh yet pragmatic design ideas realistic to produce.

Video Production

DD.NYC® specializes in video production since 2015 in Manhattan, our talented team leverages over 30 years of combined experience working with advertising agencies and brands to create exceptional visual narratives. We are dedicated to video excellence, crafting impactful content that authentically engages audiences and elevates brands.